1–3 highly focused days, in the room, with Level Up's CEO and COO. Precision, speed, and clarity — applied directly to your business.
Most "strategy" lives in theory and belongs in the classroom. VIP Days are where the rubber meets the road and we get shit done. Period.
In 1-3 highly focused, in-person days, we step out of your day-to-day environment and into a space designed for clarity, creativity, and decisive action.
We don't just talk about your business. Amanda and Matthew will diagnose it, challenge it, and redesign it with you — on the spot.
Left unresolved, the gaps in your business show up as inconsistent revenue, underpriced offers, operational chaos, and a company that runs on heroics rather than systems.
Deep, collaborative, hands-on work. We move fluidly between high-level architecture and ground-level execution to get the right things done.
Every VIP engagement is fully customized to suit your needs. Most include a mix of the five pillars below — the same methodology we use inside our $175,000 MRR Accelerator, compressed and applied directly to your business.
At the core, this is about building the right business, not just a bigger one.
I feel like I am operating at a higher level now from the standpoint of thinking like a CEO. You guys have me believing in my heritage and my name a lot more.— Jon Giganti · Leadership Coach & CEO · MRR Accelerator Client
There's a level of depth, speed, creativity, and honesty that doesn't happen over Zoom. We compress months of scattered thinking into days of focused execution.
Quickly, with full context, with the people who can actually move things forward.
Tangled problems get pulled apart and rebuilt with structural clarity.
In a way that doesn't happen over a screen, on a call, or in a slack thread.
Our time together is designed entirely around you and your needs. Common outputs include:
Amanda was a trusted and reliable partner who could dive into any area of our business and quickly solve problems, while delivering excellent work. She cares deeply and genuinely about other people and helps bring out the best in them. She will make your mission her mission, and she has all the chops needed to bring it to fruition. This is the person you want running your business… not your competitor's.— Troy Conquer · President & Co-Founder · Go Nimbly
Working with Amanda was an amazing experience. In a very short time she was able to redirect my focus towards putting systems in place to build profit centers in areas I enjoyed working on, and helped me develop a plan to reach my financial and lifestyle goals.— Andrew Kilzer · GM · TexAgs Production Group
Amanda has been one of my key strategic thought partners. She is a gifted listener and would quickly develop a keen understanding of my situation and problems — her insight and advice was always spot on and incredibly helpful. If you're facing a pivot, a key organizational change, or simply looking to accelerate your organization, Amanda would be a valuable consultant and partner.— Jason Jumonville · CFO · New Story
This is not a working session in a hotel conference room. It's a curated environment designed for deep thinking, creativity, and real connection — every detail thoughtfully considered, from space to pace to experience.
We host you in Fort Collins, CO or Columbus, OH.
1-hour discovery call → 1, 2, or 3 in-person VIP Days → 1-hour follow-up call
For founders who want more than the in-person days. Packages include select seminal artifacts from the MRR Accelerator — not the full program — plus accountability and three full months of coaching support from Amanda, Matthew, and the team at Level Up.
Everything included, regardless of whether you choose 1, 2, or 3 VIP Days
Both start with the same in-person intensity. The difference is what surrounds it — and whether you need defined, documented deliverables as part of the engagement.
Show up, go deep, leave with clarity and momentum — and the full recording of everything we built together.
Best for: founders who need expert eyes, fast clarity, and decisive forward motion — without a longer engagement.
Everything in a VIP Day — plus the documented strategy, key artifacts, and 3 months of hands-on coaching support to build it out with you.
Best for: founders who want defined artifacts, a documented strategy, and ongoing support to execute on what was built.
Amanda Northcutt is a strategic operator, founder, and architect of recurring revenue businesses for high-performing experts who have hit a ceiling and can't see a clear path through it.
She works with founders whose businesses look successful from the outside but are constrained underneath by fragile revenue models, misaligned offers, operational chaos, or the simple reality that they've outgrown the systems that got them here. Many have tried masterminds, coaches, and contractors. Few have found real answers.
Amanda is known for diagnosing root problems with speed and precision, then designing elegant, end-to-end solutions that align both the business and the human behind it. Her work spans vision, product architecture, pricing, customer journey, and sales — moving seamlessly from high-level strategy to ground-level execution.
Over the past two decades, Amanda has served as a six-time executive across roles including CEO, COO, CRO, and CSO, and has advised more than 150 recurring revenue organizations globally. She began consulting at age 21 and was employee #2 at one of the largest privately held collegiate media companies in the world before moving into SaaS, where she helped design and optimize revenue systems for high-growth, venture-backed companies.
She is best known for transforming expertise into durable, high-margin recurring revenue — replacing chaotic, launch-dependent businesses with structured companies built for longevity, scalability, and leverage. Amanda's unique edge lies in her ability to see both the system and the person inside it. She designs businesses not just for growth, but for alignment: balancing legacy, lifestyle, architecture, and generational wealth.
Today, she is the founder of Level Up, where she works with a select group of elite subject matter experts, thought leaders, and founders to build disciplined, high-performance businesses designed to compound over time.
Matthew Gartland is a strategic operator and fractional business partner to high-performing founders whose businesses have outgrown instinct. He helps turn successful — but fragile — companies into disciplined, durable, and scalable businesses built to last.
Over the last 12+ years, he has founded, co-founded, scaled, and exited four ventures across e-commerce, software, and the creator economy, and has served as CEO, COO, and CFO in companies operating at the intersection of content, community, and technology.
Prior to startups, Matthew was a top recruit into one of the most prestigious executive leadership development programs in the corporate world. He left that CIO-path to bet on himself and build his own future.
Matthew is best known for stepping in when a business that looks successful from the outside begins to break underneath. He works with founders who have built meaningful traction — often reaching seven figures and beyond — but find themselves stuck, overextended, or structurally fragile. His work focuses on diagnosing what others miss: decaying revenue models, weak financial and operational foundations, risky business practices, cultures rooted more in loyalty than trust, and leadership gaps that limit long-term growth.
He has partnered with industry titans such as Pat Flynn, Justin Welsh, and Jason Feifer, and invests in and advises influential tech companies including Circle, Maven, and Supercast. Matthew's unique edge is his rare combination of visionary thinking and operational rigor — equally comfortable setting long-term direction and rebuilding the financial, organizational, and strategic systems required to support it.
Today, he's partner and COO at Level Up, where he works closely with select groups of elite experts to transform their expertise-driven businesses into disciplined companies built to last.
When the in-person work surfaces something bigger — operational lift, sales horsepower, ongoing strategic counsel — the Level Up ecosystem is built to absorb it.
Our in-house B2B sales team sells your enterprise-level engagements and brand deals on a commission-only basis.
Level Up's Operations & Advisory Retainer. We run your business so you can do what you love most: speaking, advising, and delivering client services.
Direct access to Amanda, Matt, and the entire Level Up team of experts. The exact advice you need, when you need it, on anything in your business.